Saturday, October 24, 2015

Brand Loyalty

The market appears to be punishing Tesla due to an unfavorable review by product review bastion consumer reports (on Tuesday, October 20th shares dropped ~$20 in the afternoon before clawing back a slight gain before the closing bell). Having grown up in a Consumer Reports household I can understand the wariness some could have over owning a Tesla given the recent review. Thogh as this article in Techcrunch points out even though Consumer Reports found owners who had complaints they still thought glowingly of the brand. Automobiles have reached a commodified levle for many consumers as most cars meet the standard needs for average drivers (i.e. they get them from point A to point B) so generating that level of loyalty for a car is fantastic.

References:
Tesla Shares Plummet After Consumer Reports Drops Model S Recommendation by Alex Wilhem (http://techcrunch.com/2015/10/20/tesla-shares-plummet-after-consumer-reports-drops-model-s-recommendation) Published on: 10.20.2015 and Accessed on: 10.20.2015

Thursday, October 1, 2015

Restart, Rebirth, Reimagine

This blog is a continual project. It has been restarted and reborn several times over powered by different platforms and focusing on different content. I cannot help but compare the experience to comicbook publishers periodically restarting a prominent series as new writers or artists onboard (often through killing or changing the main character so it is unrecognizable to prior fans). Sometimes a character needs a fresh perspective from a new team and it is best to declare story bankruptcy and begin anew.


Similarly, I have decided to retool the blog and begin the blog anew. The blog’s main goal has always been to share and develop my thoughts on technology, and librarianship (plus some readers advisory and pop culture thrown in for good measure). The viewpoint will stay the same though hopefully with more frequent and better posts. The frequency of the blog posts has always been varied depending on several factors such as the news cycle and the various facets throughout my life, which can make more regular posts a challenge. Though I am hoping through making the posting/writing process more efficient I can put out more posts. The major changes to the blog will be as follows:


1) Platform: I have been using Blogger for years (prior to that I was hosting the blog myself) and thought about changing though Blogger still offers a great feature set (built in mobile version, custom domain set-up) for a reasonable price (i.e. free).


2) Content: Working in information management I am more distressed by my content being caught up in a single platform so I am streamlining my creation process (more on the specifics later) and will be writing all future posts in plain text so I can retain a master copy of the content, and then (hopefully) using markdown to prepare the post for publication.


3)Focus: The blog has often been veered in various directions concerning topics covered (everything from technology blogging to reviews etc.) I will be refocusing the blog a series of topics that where i think my voice has a particular value-add: librarianship (and being a librarian in the 21st century), and technology (with a slight focus on Apple), and also work (remote work and productivity. I will be moving the reviews and other more personal posts to my personal blog


4) Organization: Alongside the changes to focus I will be re-cataloging the entries using a faceted taxonomy so anyone looking for a particular topic will be able to find it much easier. The schema will be as follows:


Librarian – Content Management
Librarian – Embedded Librarian
Librarian – Information Management
Librarian – Library
Librarian – Technology
Librarian – Taxonomy
Librarian – Knowledge Management
Librarian – Personal Brand
Librarian – Librarianship
Technology – Apple
Technology – Email
Technology – Mobile
Technology – Social Media
Technology – Internet Access
Work – Productivity
Work – Remote Work


5)Archives: As mentioned above, the content for this site has varied over the years thought the older posts will remain in the archives and accessible as much as some of the older posts make me internally wince they are part of the process (plus the archivist in can’t bare to remove them).

Library Travels

Last month I came across the article that Seven Days ran about how librarian Jessamyn West is on a mission to visit every library in Vermont, and it made think about how libraries inhabit physical space.

As much as I believe that the future of libraries hinges on virtual service delivery I still love to visit libraries, and believe the physical library is important. How the physical space manifests itself can be different depending on the library: for example corporate libraries could be welcoming for meetings and knowledge sharing while academic libraries could have lecture spaces alongside small study areas, and public libraries could be open forums for community discussion. 

Regardless of audience though libraries can leverage their physical space alongside their virtual space to brand the library as a community resource in the virtual and a physical world.  Though you'll notice among the above examples I didn't mention "house books". While libraries have often been viewed as book repositories libraries have progressed beyond housing dead trees on shelves and need to show themselves as knowledge connectors. 

Another reason that the article really resonated with me is that whenever I travel to a new place I always enjoying checking out the local public library.  I always find theses trips invigorating and educational as every library approaches their mission slightly differently and you can learn a lot about their perspective by soaking up the atmosphere. I look forward to more seeing libraries as my travels continue.

References:
Jessamyn West Documents by Ethan De Seife (http://www.sevendaysvt.com/vermont/jessamyn-west-documents-vermont-public-libraries/) Published on: 12.18.2013 and Accessed on: 12.20.2013

Elbow Grease and Geocoding Making a Map of Vermont Public Libraries by Jessamyn West (http://www.librarian.net/stax/4209/elbow-grease-and-geocoding-making-a-map-of-vermonts-public-libraries/) Published on: 11.06.2013 and Accessed on: 12.20.2013