Sunday, September 21, 2014

Apple Owns the News Cycle

The Apple event earlier in the month had the technology new cycle spinning concerning the new iPhone and iPhone 6 Plus (in addition to iOS 8). I am still on an iPhone 4s (and there are several articles that recommend not updating to iOS* 8**) so I won't be updated to iOS 8 on my phone as without the Touch ID I feel like the additions don't outweigh the potential downfalls for upgrading. I do hope to upgrade soon though for now my phone works perfectly. I did upgrade to iOS 8 on my iPad though, which went smoothly and I love the addition of extensions, which open a whole new world through app interactions. I have really been able to upgrade my workflow for managing news and information intake from the web (I'll probably post about that someday). 

Apple then grabbed the news cycle again with Apple building a new sub-section on their site devoted to user privacy and explaining how Apple protects all your data through encryption and how they don't mine your personal data for their own profit. I was excited to read this as I had hoped Apple would leverage focus on premium hardware rather than ads to focus on user privacy to help differentiate themselves from other vendors (see my earlier post here). Technology is increasingly becoming commodified and in order to compete companies to need differentiate their products.


*iOS 8 Comes out Today Don't Put it On Your iPhone 4s by Lily Hay Newman on Slate on 9/17/2014

**Whatever You Do Don't Put iOS 8 on Your 4s by Alexis Kleinman on the Huffington Post on 9/19/2014


I also wanted to mention that I've added a new section to the email resource guide to include popular plug-ins for Apple Mail (though I hope to include other plug-ins for other products shortly). 
  • Cargo Lifter (Apple Mail): Stop sending attachments via email. This plug-in automatically uploads documents to the cloud and then sends embeds a link to the document in the email. It works with Dropbox, Google Drive, You Send It and other services.
  • Mail Tags (Apple Mail): Adds tagging options to Apple Mail such as Gmail labels or finder tags.